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When Explee, a search engine for company and decision-maker contacts, needed to validate demand for a new product and drive initial sign-ups, they came to us with an unusual ask: a full X influencer campaign live in three days. Not planned in three days. Live in three days.
Here is how we pulled it off:
Most influencer campaigns move slowly. Identify creators, negotiate rates, align on briefs, draft posts, get approvals, schedule. Two to four weeks is normal. Six weeks isn't unusual.
Explee didn't have that runway. They needed to test product-market signal fast, before committing to broader paid acquisition or scaling the team behind the launch. The brief was clear: get real B2B traffic, real sign-ups, and real data within the week.
The constraints made it harder. B2B SaaS for a contact-discovery tool isn't a mass-market consumer product. It needed the right people: founders, growth operators, and builders in the tech, dev, SaaS, and AI space on X.
X (formerly Twitter) is one of the few platforms where B2B SaaS influencer marketing actually works at scale. The audience is concentrated, the content is text-first, which suits product explanation, and decision-makers in tech genuinely follow other operators they trust.
Done right, an organic-feel thread or dedicated post from the right founder can outperform weeks of cold outreach.
Within the first day, we identified accounts that fit Explee's audience: tech founders, dev influencers, SaaS operators, and AI-focused voices whose followers actually map to Explee's ICP. We used AI agents and X's API to score and analyze all relevant influencers. This way, we saved hours of work and had a clear potential influencer list.
Public rates are the starting price, not the real price. We approached every creator with a custom pitch and bundled multiple placements where possible.
The result: an average 30% reduction off published rates, with no compromise on quality of placement. On a campaign of this size, that discount alone covered a meaningful portion of our fee.
The lesson for business owners: how you approach influencers matters as much as which influencers you approach. A generic "what's your rate?" email gets the rate card. A thoughtful, bundled, partnership-framed pitch unlocks real flexibility.
We gave creators clear positioning, the key value props, the call-to-action structure, and example angles. We created a custom brief page with detailed insctructions. So, we didn't need to re-explain everything to each creator
The posts were a mix of dedicated tweets and threads, all with embedded links and organic framing. Followers saw a creator they trusted explaining a tool that solved a real problem, not a corporate ad copy-pasted across ten accounts.
The first posts went live across all 10 accounts in 72 hours. Coordinated, briefed, negotiated, contracted, and shipped.
The first round of the campaign delivered:
But the most important result wasn't the sign-ups themselves. It was the data.
A campaign like this only matters if the numbers fit your LTV and unit economics. Every decision (budget per creator, expected CPM, projected sign-up rate, expected conversion to paid) was modeled using Explee's CAC and customer lifetime value targets.
The first two rounds weren't the campaign. They were the test. They proved the channel converted within acceptable economics, and gave Explee the data to confidently plan and scale follow-up campaigns with much larger budgets. Moreover, it gave them data on the product and the first users to test it on. This gave them a sign that they need to continue development and invest more time into the product
Running a successful influencer post is easy. Running one that fits into your unit economy and gives you the data to scale is not.
If you're a B2B SaaS founder, especially in the tech, dev, AI, or operator space, X influencer marketing is one of the most underused, highest-leverage channels available right now. But it only works if:
The Explee campaign worked because every one of those boxes was checked, on a 72-hour timeline. With more runway, the same approach scales even better.
Need to launch fast and learn faster?
Book a free strategy call with WickedCorgi →
We'll review your goals, your unit economics, and the channels most likely to move the needle for your business — and show you what a campaign like Explee's would look like for you.